I have strong sentiments towards Pro Evolution Soccer, despite giving the last five years of incarnations a hard pass. Yes, it’s been gulfed by FIFA in recent times, and I don’t know a single other person that plays it, but it was THE football video game franchise when I was about 10 years old – […]
Read More Can PES finally best FIFA?Like fashion, the type of the best-selling Video Games, year on year, come in ‘trends’. 1998’s ‘Doom’ spawned dozens of pixelated First-Person Shooters, Grand Theft Auto fathered countless attempts at living, breathing worlds you’re free to roam, and 2020’s terribly received Cyberpunk gave rise to a whole generation of potential game creators thinking twice about […]
Read More If ‘Live Service’ gaming is the new norm, then great Community Management should be too.If you’ve dealt with the ongoing COVID pandemic in a similar way to me then Call of Duty’s fictional land of ‘Verdansk‘ has been a bit of a sanctuary for you over the last year. I have spent some 2000+ hours there (yes, really) since ‘Warzone’ launched on the 10th of March 2020, just two […]
Read More Why The Battlefield 2042 Trailer is the best piece of marketing we will see in 2021Deep down in the depths of your National Office almost certainly sits a large team of thoroughly overworked Customer Service Advisors – surrounded by multi-coloured tangled wires, uncomfortable headsets and the continuous sound of wait time notifications. If your business considers itself to have any semblance of technology then one of these begrudging basement dwellers […]
Read More Try Being More Conversational on Social Media And See What Happens
Matt Adkin 