I have strong sentiments towards Pro Evolution Soccer, despite giving the last five years of incarnations a hard pass. Yes, it’s been gulfed by FIFA in recent times, and I don’t know a single other person that plays it, but it was THE football video game franchise when I was about 10 years old – […]
Read More Can PES finally best FIFA?Like fashion, the type of the best-selling Video Games, year on year, come in ‘trends’. 1998’s ‘Doom’ spawned dozens of pixelated First-Person Shooters, Grand Theft Auto fathered countless attempts at living, breathing worlds you’re free to roam, and 2020’s terribly received Cyberpunk gave rise to a whole generation of potential game creators thinking twice about […]
Read More If ‘Live Service’ gaming is the new norm, then great Community Management should be too.If you’ve dealt with the ongoing COVID pandemic in a similar way to me then Call of Duty’s fictional land of ‘Verdansk‘ has been a bit of a sanctuary for you over the last year. I have spent some 2000+ hours there (yes, really) since ‘Warzone’ launched on the 10th of March 2020, just two […]
Read More Why The Battlefield 2042 Trailer is the best piece of marketing we will see in 2021I’ll be honest, since Donald Trump’s 2016 presidential victory I’ve been entirely disassociated from American politics. Us Brits have had our own veritable smorgasbord of political controversy to keep us occupied throughout the last four years, and whenever I did dip my toe back in to the ‘swamp’ – such as with the death of […]
Read More Bloomberg, Putin and their Army of BotsA recent study found that people over 65 are far more likely to share intentionally false or misleading information on Facebook than all younger age groups – a somewhat counter-intuitive finding if you’re like me and your parents spent your pre-teens reminding you – daily – of the ‘dangers of strangers’.
Read More Old People,Please Stop Sharing Fake News on Social Media.A month or so ago in Vancouver, Observer journalist and Pulitzer Prize nominee, Carole Cadwalladr, addressed a considerable Ted Talk crowd and sermonised to the ‘gods of silicon valley’ – the likes of Facebook and Twitter – on their responsibility to further protect their platforms from becoming tools to spread misinformation. Since breaking the Cambridge […]
Read More How do we Stop Fake News and Social Media Manipulation?Deep down in the depths of your National Office almost certainly sits a large team of thoroughly overworked Customer Service Advisors – surrounded by multi-coloured tangled wires, uncomfortable headsets and the continuous sound of wait time notifications. If your business considers itself to have any semblance of technology then one of these begrudging basement dwellers […]
Read More Try Being More Conversational on Social Media And See What HappensThe video game industry is truly unrecognisable from its formative years – a once ugly duckling that’s transformed into a beautiful, albeit extremely greedy swan. In the past gaming was a hobby (wrongly) associated with society’s rejects and lonely men in their parent’s basements but it’s exploded with acceptance to be a huge part of […]
Read More Why you should look at the Video Games Industry for Social Media Innovation
Matt Adkin 