I’ll be honest, I’ve been quite bored with gaming recently. COVID has put a halt to a lot of titles I was looking forward to playing (Arkham Knights, Back 4 Blood, Aliens: Fireteam Elite and Forza 5 to name a few), Call of Duty Warzone has run its course, and I can’t for the life […]
Read More How Dirt 5 Can Clean Itself Off And Win the Racing Game WarI have strong sentiments towards Pro Evolution Soccer, despite giving the last five years of incarnations a hard pass. Yes, it’s been gulfed by FIFA in recent times, and I don’t know a single other person that plays it, but it was THE football video game franchise when I was about 10 years old – […]
Read More Can PES finally best FIFA?Like fashion, the type of the best-selling Video Games, year on year, come in ‘trends’. 1998’s ‘Doom’ spawned dozens of pixelated First-Person Shooters, Grand Theft Auto fathered countless attempts at living, breathing worlds you’re free to roam, and 2020’s terribly received Cyberpunk gave rise to a whole generation of potential game creators thinking twice about […]
Read More If ‘Live Service’ gaming is the new norm, then great Community Management should be too.If you’ve dealt with the ongoing COVID pandemic in a similar way to me then Call of Duty’s fictional land of ‘Verdansk‘ has been a bit of a sanctuary for you over the last year. I have spent some 2000+ hours there (yes, really) since ‘Warzone’ launched on the 10th of March 2020, just two […]
Read More Why The Battlefield 2042 Trailer is the best piece of marketing we will see in 2021It’s no surprise that The Last Of Us Part II is perched comfortably atop Metacritic’s list of the ‘most discussed PS4 games of 2020’ less than two weeks after its release – it would sit there indefinitely if it wasn’t defined by year. A game fully intended to spark discussion and linger in the thoughts […]
Read More The Last Of Us Part II – ReviewThe video game industry is truly unrecognisable from its formative years – a once ugly duckling that’s transformed into a beautiful, albeit extremely greedy swan. In the past gaming was a hobby (wrongly) associated with society’s rejects and lonely men in their parent’s basements but it’s exploded with acceptance to be a huge part of […]
Read More Why you should look at the Video Games Industry for Social Media Innovation
Matt Adkin 